So that’s it.
The decision has been made.
Family and friends have been already informed and the level of your excitement is ultra high. No wonder – you’re going to start a blog. Reasons to do this can be multiple, but question remains the same each time – how on the earth can I turn my blog into a huge success?
What you’ll learn in this article?
In this article we’ll share some ideas and practices to make your blog addictive to your visitors. Starting from the basics like defining your target group and content strategy, moving successively through issues such as building audience, perfect-time scheduling, ending at SEO optimization. Be prepared for valuable dose of knowledge which can be implemented right after reading this post and come back every time when you’ll be ready to take your blog to the next level.
- Choosing Content Strategy
- Defining A Target Group
- Building an Audience
- Perfect Time Scheduling
- SEO Optimization
Step 1: Choosing Content Strategy
What I mean when I talk about content? It’s a wide subject, but in a nutshell – all that you upload to your blog becomes its content. Texts, videos, photos, links – everything. The biggest challenge is to make these various information consistent with each other. The only way to achieve this goal is to sit down and imagine different scenarios, answering the following questions:
1) what is my biggest passion?
2) is it something personal or am I ready to share this with the world?
3) how many possible topics am I able to come up with ad hoc, just in a one minute?
4) what option of presenting this kind of knowledge is for me the most interesting and easily assimilable?
You’ll immediately notice, that with each answer it’s getting easier for you to clarify some general assumptions of your future blog. Try to be precise – imagine full titles, length of the texts and quantity of photos added to the posts. Consider including some videos in your content strategy. That will help you grab the audience attention and encourage them to show the engagement. Visit Craftoon’s website, if you are not sure what type of videos you can use. Think of your goals and compare it with your reasons. Believe in your strategy, fall in love with it because it can bet he only one which guarantee that your readers will feel the same way.
Step 2: Defining A Target Group
Don’t make the same mistake that a lot of personal blogers are making and remember about defining your own target audience. Assuming that your content will be valuable for everyone is a huge mistake that may lead your business to a surprisingly different way of its journey. Just remember that if you want to give something to the others you should increase the knowledge of their needs.
Fortunately, it’s not that difficult and it also requiers asking yourself a few simple questions:
1) to whom my content can be valuable?
2) what do I know about this person’s life?
3) …and about motivations?
4) what are the opportunities am I able to achieve?
Take a piece of paper and collect answers to have a clear vision of your target group. Just remember that when you move through above questions, go straight to extreme details! For example, while asking yourself what target customers look like, focus on details including age, gender or hobbies. It’s important to gather as many informations as possible. What is more, by finding out their motivations you are able to give them exactly what they want and identify what are possible opportunities you can achieve.
Step 3: Building An Audience
If your goal is just to achieve a big size of blog audience, then you should change the way you’re thinking immediately. Following step is strongly associated with becoming part of blog community. Be focused on the quality of your geeky obsession and depth of relationships with those who have already became your’s blog audience and remember about following rules:
1) Let your family and friends know about your blog.
There is nothing to hide, your blog is going to be an important part of your life! Let your closest friends and family know that blog is something new and ecxiting in your life.
2) Be active on relevant social media.
If you plan to make your social media accounts a valuable content you should remember not only about frequency of your content. but also about timing. This is actually everything in social media. Here we’ve got some recommendations which help you get more followers, engagement and traffic.
Above examples are quite general and it’s good step to start with following them. However, there are some attractive analytics tools that can help you with finding out the best time for you to post. Through gathering data from social platforms, they are kind of a guide to your marketing startegy. Here are some examples:
→ SocialMention – which is totally free
→ Buffer – free – $2,550 USD per year
→ BuzzSumo – $99 – $999 per month
If you publish content on a few social media make it a little bit different for each channel. Try different things to find out what’s most attractive for your audience.
Furthermore, there are also tools designed for scheduling social media content plan, such as:
3) Comment on other people’s blog.
Having your own blog requires being not only a regular reader of other people’s blog but also an active commenter. Once you decide to write comments, remember about few things like: interacting with the others, sharing your knowledge with them and especially, letting them know you.
What’s more, comments which contains intrusive advertise are definitely not recommended. They actually work opposite than you probably think so avoid them if you don’t want to discourage people to yourself.
To be updated with blogs you follow try to use Feedly. It’s a great tool where you can see all posts from blogs you’re interested in and comment those which sounds the best for you.
4) Write valuable content which is one of the keys to build an unique audience.
The content you share on each social network is strongly associated with your audience. You should know that it’s not only what you write about but also visual values which successfully fullfill your words. Think reasonable as it’s going to be extremely important part of your own business image. Here we’ve got some useful tools that surely will help you with creating your own unique content.
And if you want to make it better from its graphic site, you should definetely try Canva! This practical tool make your content extra interesting thanks to its visual site.
Furthermore, if you’re looking for more knowledge there are some really cool online courses on Udemy which will teach you how to write killer content for the web.
There are more examples of activities which may help your audience become bigger, however the key is to know the idea of blogging. Share with the world your competitive advantage – your obssesion – because it’s the one which makes you unique and interesting for the others.
We have no idea if this is the best way to build your audience, however these examples certainly worked well for us.
Step 4: Perfect Time Scheduling
Once you‘ve bulit your audience it’s time to regulary feed them with the content they expect. Sounds obvious, but it requires motivation and self-denial to succesfully implement it to your life. In fact, the rule of frequency of blogging doesn’t exist. If you already know your goal then it would be easier to set the strategy. While you’re writing about some technical details, you should probably publish longer articles less often but if you write about kind of information resource you should post shorter articles more often. There are few steps to determining your ideal blogging frequency:
1) Finding a balance between your wants and your audience’s wants.
We have to admit it.
Not every idea in your head which for you sounds amazing will be the same for your audience. Just look at these two examples of posts on Instagram which were posted day after day:
We were absolutely sure that pictures with text are quite popular on Instagram and that they will get a lot of attention as it works very good on other accounts. Unfortunatelly, people didn’t see anything attractive in our posts with text. We are not trying to say that it’s not working at all. Of course, there are some travel photography accounts which use text on their pictures and it works great for them. However, our followers didn’t accept that. They prefer more to watch unique photographies of breathtaking places!
Just because it didn’t work for us doesn’t mean it would be bad for you as well. Try different things to find perfect content which suits your profile the most and give your audience attractive values.
2) Keeping schedule consistently.
If you’ve already made a decision about frequency of the content you publish, do it as effective as you’re able to. Decision is one thing, but being constant with this requires a lot of hard work. To make it a little bit easier we found a practic tool which help us to organize and manage your schedule. We’re sure it will work for you as well!
Try Evernote and arrange your tasks to make them more clear and easier to implement to your life.
Step 5: SEO Optimization
Search Engine Optimization is one of the best ways to increase your portfolio’s visibility in web searchers. Writing a blog is without a doubt excellent tool to help search engines see your portfolio as an active site. And through blog posts you are able to „show’“ that you’re updating your site frequently. There are several ways that may improve your portfolio’s visibility to search engines. Here are some tips:
1) Customize homepage and pages titles.
These are very important elements of on-page optimization. Tag titles can have a huge impact on traffic on your site that’s why you should make it attractive to your potential readers. This title appears as a clickable link like here in example.
2) Structure content with headings and subheadings.
There are some most common font sizes for H1 – H6 tags which looks better and more clear while reading. Remember that each font has different sizes so be careful with that.
H1 – 24 px
H2 – 22 px
H3 – 18 px
H4 – 16 px
3) Add tags.
This one seems obvious however it’s more careful to double-check that you’re using tags. You should know that newly added tags should be specific and unique but you can also use existing ones which will be perfect for your content. One of the best advices we can give you is to create tags that your customers are looking for. Use their language to find out what can be perfect for your content. Except your own creativity there is a second way to find right tags. Try to use Top Hashtags and get some inspirations!
We’re sure that you probably noticed that SEO opitimization is a long-term and continuous process which requires a lot of hard work. However, it can provide great results and it’s effectivenes increases within the time put in. Long-term SEO is definitely the way to go, so don’t waste time anymore and start right now!
Don’t wait for „I got it“ moment anymore. Implement above steps immediately and join blog network now. We hope that this article will make creating your personal brand much easier.
We are waiting for you!
Have something you want to learn more about? What practical steps to run a successful blog have we missed? Let us know in the comments below. 😉